Creating a brand identity for Waypoint

Waypoint is the business enterprise for the managers and advisers of the funds and investments associated with the Bertarelli family. We created the brand identity, website and communication materials for this holding company with offices in Geneva, London, Jersey and Boston.

Figaro Brands - Work: Waypoint

Services we provided for this project:

  • Brand architecture
  • Brand identity
  • Brand naming
  • Brand positioning and messaging
  • Digital and web design
  • HTML/CSS programming
  • Iconography
  • Illustration
  • Print design
  • SEO

A long-term, diversified view

The identity features waypoints such as lighthouses and buoys that guide and safeguard the interests of the group. We are currently working with the team to help embed the cultural values of Waypoint within the environment and team.


Figaro Brands - Work: Waypoint