Tectrade is a data protection business with offices in the UK and US, protecting 30,000 systems and carrying out 509,000 back-ups every month.
We were asked to refresh and reposition Tectrade’s presence in the market, clarifying what they do. This involved simplifying and brightening up their brand identity, focusing on the idea of being “data protection partners” and stripping out any unnecessary detail from their materials. We have redesigned all of their communications from stationery to website.
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