Creating an identity for a chain of Parisian bars

Mayday own a chain of quintessentially British bars throughout the heart of Paris.

Services we provided for this project:

  • Brand identity
  • Brand naming
  • Brand positioning and messaging
  • Print design

A British beer, for France

We created a marque for Mayday, using the iconic shape of the Spitfire plane. Mayday asked us to create two beer brands that were clearly British and would stand out when offered alongside Kronenburg and Carlsberg in their bars. ‘London Lager’ and ‘London Extra’ use classic London imagery with distinctively British colours and the Union Flag. Sales for the new beers have been very strong. In 2017, over 128,600 pints of ‘London Lager’ were sold. ‘Brexit Lager’ and ‘Empire IPA’ are new for 2018.