Finlays is one of the biggest producers of tea, flowers and fresh vegetables in the world, employing over 39,000 people
Finlays had grown and acquired many subsidiary companies which had created many inconsistencies and general brand confusion within the Group. We were asked to rationalise and simplify the Finlays brand architecture and identity in order to clarify the linkage back to the Finlays masterbrand.
We developed a brand story which explained how all the parts of the business fitted together and created new guidelines and a refreshed website for the group.
© 2017 Figaro Brands.