Refreshing the Finlays Brand

Finlays is one of the biggest producers of tea, flowers and fresh vegetables in the world, employing over 39,000 people

Figaro Brands - Work: Finlays

Services we provided for this project:

  • Brand architecture
  • Brand identity
  • Brand naming
  • Brand positioning and messaging
  • Digital and web design
  • HTML/CSS programming
  • Iconography
  • Illustration
  • Print design
  • SEO

Making things clearer

Finlays had grown and acquired many subsidiary companies which had created many inconsistencies and general brand confusion within the Group. We were asked to rationalise and simplify the Finlays brand architecture and identity in order to clarify the linkage back to the Finlays masterbrand.

We developed a brand story which explained how all the parts of the business fitted together and created new guidelines and a refreshed website for the group.


Figaro Brands - Work: Finlays