A new identity for Figura

Figura specialise in designing and installing residential interiors of rare quality. They work for clients who want something unique for their home. As a business dedicated to design, creativity and the best in master craftsmanship, they asked us to refine their brand identity and create something of real quality.

Services we provided for this project:

  • Brand identity
  • Brand positioning and messaging
  • Print design

Inspired Design. Beautiful Craftsmanship

After agreeing upon the central idea of “Inspired design, beautiful craftmanship”, we developed a new look and feel which would appeal to wealthy and discerning owners living in the south of England. The brand marque was based on the most indulgent of all fruits, the fig, the colour palette was a calm collection of Shaker/ Farrow & Ball colours and the chosen typeface was Garamonde. The photography which was commissioned was uncompromising in its detail and beauty.

“Figaro Brands took the time to really understand Figura and what makes us different and unique. They involved us in an exciting and dynamic process filled with exceptional ideas. Jules and Matthew are engaging, creative and skilled, both at understanding the client and then at delivering a brand identity. We are proud of our new identity and feel confident moving forward” Karin Slater, Marketing Director