Creating a brand identity for Ellis Munro in Singapore

Ellis Munro Asset Management are a Singapore based team that invest in Asian equities. They offer the best value, together with a margin of safety for long-term investors.

Figaro Brands - Work: Ellis Munro screenshot

Services we provided for this project:

  • Brand identity
  • Brand naming
  • Brand positioning and messaging
  • Digital and web design
  • HTML/CSS programming
  • Illustration

Delivering the value of Asia

We worked closely with Ellis Munro to understand their customers and competitors in the world of Asian value investing and to define their core brand message “Delivering the value of Asia”. Since then we have created and developed their brand identity and communications including their website.

The brand marque features a ship delivering a traditional Chinese coin, engraved with the company’s three business values.


Figaro Brands - Work: Ellis Munro screenshot