Creating a brand identity for Crosstree Real Estate Partners

Crosstree Real Estate Partners was launched in 2011 to invest in a diverse range of property-related assets with an initial focus on the UK market.

Services we provided for this project:

  • Brand identity
  • Brand naming
  • Brand positioning and messaging
  • Digital and web design
  • HTML/CSS programming
  • Illustration
  • Print design
  • SEO
Figaro Brands - Work: Crosstree - Website screenshot

Fresh versatile capital and perspective

Working with the partners from a blank sheet of paper, we initially developed a brand promise for the business – “Fresh, versatile capital and perspective” – which ref1ected their wish to do things differently in the market. We then created their new brand identity which was inspired by a ship’s crosstree and also by the Palo Alto tree emblem of the partners’ business school.

The cross device has been used throughout the communications as a key equity of the brand. We continue to work closely with Crosstree.

Figaro Brands - Work: Crosstree - Website screenshot