Rebranding Barnes International

Barnes International is the chosen EMV and magnetic stripe test tool partner of Banks and Issuers, Card Manufacturers, Personalisation Bureaus, Test Laboratories and Payment Schemes worldwide.

Figaro Brands - Work: Barnes

Services we provided for this project:

  • Brand identity
  • Brand positioning and messaging
  • Digital and web design
  • HTML/CSS programming
  • Iconography
  • Illustration
  • Print design
  • SEO

Magstripe and chip test tools for a smart card world

Barnes International help global companies such as HSBC and Lloyds TSB improve the performance of their chip and magnetic stripe smartcards. They offer the fastest, most accurate and reliable test tools on the market. We worked closely with Barnes to update their brand and to communicate their offer more clearly with a new website.

“The Figaro team did a fantastic job in understanding our requirements and turning them into a visually stunning website, which makes us stand out from our competition. Beyond the look and feel, the website is built in a way which is easy for us to update and maintain, which is exactly what we were looking for. And, it’s not just the Barnes team who think the new website looks great, but many of our customers have praised it too.” Katrina Dixon, Marketing Manager, Barnes International


Figaro Brands - Work: Barnes